DND – Do Not Disturb This is a service which was initiated by TRAI (Telecom Regulatory Authority of India) for the public who do not want to receive unsolicited calls or SMS. If a person get registered under DND, then no telemarketers should not send promotional SMS or should not call for marketing purpose to that particular DND numbered person.
If any telemarketer does so, then they will be charged penalty as per rules of Indian Government Acts (TRAI). Approximately the fine starts from 10,000 INR initially. So all the Corporate’s as well as Telemarketers has to be careful while approaching for new customers to market their products.
We provide DND scrubbing services which will help you filter out the DND and Non-DND numbers hence avoiding compliance issues.
DND Scrubbing is playing vital role now a days in BPO’s, Business Development and all the industries staring from SME’s to MNC’s. It is compulsory that SMS marketing companies has to scrub the calling data and then only has to place the call to avoid DND penalty.